Seminar Topics

Selecting a Seminar Topic

What Concerns them

Assuming you need a seminar topic for marketing to the public, select a market segment and interview them about their concerns. For example, if you are a real estate agent and you want to sell houses to people currently renting and need a relevant seminar topic, then do a phone survey of renters. This will take a couple days and you will gain invaluable information about why people rent rather than buy and gain unique insights for a killer seminar topic.The reason people don't buy will likely NOT be the obvious reason of not having a down payment. And that's the difference between professionals and others--the professional gets the facts and others guess. The professional then picks the right seminar topic that draws a crowd.    

Instead of guessing and selecting the seminar topic "How to Buy a Home without a Down Payment" you find out the more compelling reason people don't buy is flexibility--they feel they may need to move for work or family reasons. So you select this seminar topic, "How to Convert Every Rent Payment Toward a Down Payment if you Decide to Buy."  Of course, now you have a seminar topic about lease option renters.

Note that you never include jargon in your seminar topic such as "lease option." Always speak in plain benefit-oriented language in your seminar topic.

What's in the News

A great seminar topic is anything in the news. People turn their concerns to issues that they read about in the newspaper or see on TV.   

• How to keep your family out of the IRAQ war
• Three things you must know before selecting your Medicare Drug Plan
• How to Get in at the Start and Profit from China's Rapid Economic Growth
• Five Ways to Subsidize Your Child's College Education with Other People's Money
 

Wording Your Seminar Topic

Hire a copywriter. Don't try and save money unless you know you have a talent for writing copy or have studied this science. Notice how catchy and interesting the above seminar topics seem. Most people would not write like this. They would write the topic just as they were taught to write in English class. BORING! Your English teacher never had to write for money. She had a job with a fixed salary. To write great seminar topics, you need to forget everything you have ever learned about writing and relearn writing for money.

We cover this in more detail here.