Seminar Training

For Professionals

Be a Trained Seminar Guerilla

Any professional can be trained to use seminars to do a lot more business. The model for sales is one customer at a time. But once trained to do seminars, you can take 50 or 100 people through the first 75% of a sales presentation and get successful at an exponential rate.

Train Yourself to Fill the seminar

Filling your seminar is a matter of training in copy writing. Alternatively, hire a copy writer. It's words used correctly that will get your room full. Whether it's a one page sheet or a 16 page brochure, anyone can be trained to produce compelling seminar invitations poor brochures or recognize a copywriter worth hiring. Train yourself now in discerning good copy.

Compelling Presentation

It's not about your PowerPoint slides.

It's about being entertaining and engaging. Think Hollywood. Seminars are NOT for educating people. Seminars are for motivating people to action. And you motivate through emotions. You can get seminar training by engaging a speech coach. Contact your local National Speakers Association chapter. Many of these professional speakers are also trainers. It's from a master that you learn to put together a motivating presentation. Even if it costs $10,000 of the right coaching, how much can you earn per seminar?

Be entertaining!

• Tell jokes appropriate to your topic
• Visit the local magic store and buy some tricks you can build into your presentation
• Turn your seminar into a game show and hand out $5 each time a member of the audience answers your question correctly
• Compose poems, memorize and recite about your topic
• If you play an instrument, compose some funny songs and play your guitar and sing them during your seminar

It does not matter what you do, but do anything that's comfortable that will entertain people. This may seem like an off beat presentation but think about the seminars you have attended--some suit going from slide to slide boring the entire audience. NO! The idea is to mimic a show. Ask yourself--who are the highest paid people in your culture? It's not educators or technical experts--it's entertainers!

Call to action

No call to action=no business.

Just because you tell your audience lots of good stuff means they will leave happy and unmotivated to ever contact you. If you want business, then you must have a non-intimidating method for the next step. is it

• for attendees to set an appointment to meet?
• to attend a longer program?
• to pay money for some tapes or books?

Get some action or you have just wasted your seminar training.

You can get the seminar slide library from Javelin Marketing.